Absolut has launched a cherry, strawberry, cardamon and chai flavored ABSOLUT GUSTAFSON, in collaboration with Mats Gustafson, famous fashion artist and illustrator. The bottle design features the famous artists characteristic brush strokes in light, almost fluorescent pink and green shades: “The pink represents the berries, the green the cardamon and the more earthy qualities. The final artwork combines these two color blocks and, for me, they translate into the earth and the sky. The horizon is a great metaphor for traveling, for looking far and beyond” says Gustafson.
Now, the catch is that the new Absolut is made exclusively for global travelers, global duty free and travel retail markets - which makes it even more special.
But there’s more! A number of other signature drinks have been created too, featuring ABSOLUT GUSTAFSON & GINGER; there will be powerful marketing campaigns in all available media, including unique brand installations in key duty free/travel retail market arenas and collaborations between star mixologists Andrés Leon Basile and master chef Marco Baudone of Le Rouge restaurant in Stockholm.