We recently talked about Jack Daniel’s 161th birthday and all the world record braking that goes with it (which you can learn more about here), and now we’re showing you the special birthday edition packaging produced in 200,000 copies, soon available in stores.

The packaging looks fabulously same as always, except that it’s matte black giving it a special, luxury, more modern look that reflects how Jack Daniel’s even though old, keeps up with time and still has what it takes to be one of the best whiskey brands. I like it – it’s somehow different even though it practically looks the same – it states that Jack Daniel’s is here, it’s celebrating, it’s very old, and still completely fabulous.