“The Great Happyfication” by Coca-ColaWritten by Aleksandar Djuric / Featured in: Advertising, Creative / 16.09.2011.
The animated film was made for its 125th anniversary. Goal of the whole project is to reinforce its brand positioning of happiness and music, bringing its audio branding part to live.
“We wanted to make the happiest 6 and a half minutes in film,” says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola, in a press release. “We also wanted to get the world singing the Coca-Cola 5 notes.”
You know what folks? Just sit back, relax, have a Coke and smile, cause Coca-Cola is one brand that will always cheer us up.
Recently, Coca Cola Great Britain introduced PlantBottle.