After it’s last bigger baby-inside marketing campaign, Evian is releasing a new trendy limited addition bottle, partnered with French fashion house Courrèges. It will be available for purchase at selected restaurants, hotels and online at shop.evian.us (for pre-order) starting from November 2011.
“Evian and Courrèges both share the idea that youth is a matter of attitude rather than age,”said Jerome Goure, VP Marketing, Danone Waters of America. “The idea here was to bring Courreges’ timeless taste for fresh concepts to conceive a water bottle design that radiates a joy and a freedom from convention.” writes Popsop.
Courrèges is a fashion brand known for freeing woman from classical ways of dressing almost 50 years now.
To celebrate it’s ‘young spirit’, Evian has been creating limited edition bottles since 1992, and today’s features Courrèges’s colors (white and pink) + their emblematic flower, and it’s printed with organic ink, making it 100% recyclable.
It’s a mixture of a sporty and feminine style, looking natural, cute, modern, fashionable, posh, organic, and kinda boring at the same time.
Check it out: