Budweiser Redesign by Katrina Radic
Budweiser was first brewed in 1876, and from then it became one of the best-selling beers in the United States and probably one of the most recognizable ones. It’s mostly known for it’s elegant, vintage, American style design, and the company announced a change in it – a new can design after 11 redesigns since 1936 when it began using them, this time focused on the “Budweiser bowtie”. The interesting thing about the “Budweiser bowtie” is that it was created as a symbol to encourage people to order the beer by its full name, instead of just by “Bud”.
And here it is! Personally, I prefer the older one, I always like the older ones, they have elegance and a soul somehow,and – you simply – know them. But, I must say, there were brands that made a huge step from classy to a modern unoriginal boring style, and this is not one of them. Budweiser still has the richness of it’s design, even though the “bowtie” makes it look a bit more fast and exciting, not really relating with the relaxed concept of beer.
The evolution of Budweiser cans.
“Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
“Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique Beechwood Aging process and 135-year long commitment to quality.”
They changed a logo a bit as well. It’s more flashy, which I don’t see as a bad thing, but I do think the yellow outline on the typography is a bit too much. Below you can see the new packaging too. All of this was designed by London-based JKR. What do you think about it?