Fabio has challenged Mustafa to a Duel, to see who is a better Old Spice guy. And Mustafa of course, excepts it.
It’s called Mano a Mano in El Baño !
So it was indeed a “get the fans to demand the return of a classic” strategy but done in a creative,
exciting way. Not by just simply returning the old guy, but making you participate in “Baño talk”
at their page, timed duel videos and everything.
They went all the way, created a little story behind it all, redesigned the whole YouTube channel.
Good one OldSpice, good one.
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