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Mano a Mano in El Baño | Old Spice by Srdjan Toljagic
  • July 26, 2011
    • ,

Fabio has challenged Mustafa to a Duel, to see who is a better Old Spice guy. And Mustafa of course, excepts it.

It’s called Mano a Mano in El Baño !

So it was indeed a “get the fans to demand the return of a classic” strategy but done in a creative,
exciting way. Not by just simply returning the old guy, but making you participate in “Baño talk”
at their page, timed duel videos and everything.
They went all the way, created a little story behind it all, redesigned the whole YouTube channel.

Good one OldSpice, good one.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.