Today in advertising everything is about interactive attitude. That’s why every brand is trying to create something that people would truly remember.
Peugeot car industry had a quite interesting online marketing campaign which was created by agency called Volt Stockholm from Sweden. Every visitor on a special Peugeot website was able to compete for a seven day drive in one of their new model by just logging on their Facebook accounts. The catch was that the visitors had to click and hold their mice on one of the cars that they wanted to drive. Winner was the person who held on the mouse for the longest time.
To be even more funnier, if you were competing you could see your opponents in a thumbnail and their time of holding the mouse. Also you couldn’t cheat because every once in a while you had to do some tasks like pressing button T.
Visitors had 3 lives if they had accidentally moved mouse or didn’t do any of tasks. For all that time holding it, they had to listen the information about the car that they wanted so badly. That’s why the competition lasted for 15 hours! That’s a very long time for a marketing goal and it’s great. I bet that every visitor who competed knows about Peugeot cars almost everything. As a bonus they were spreading the word about competition and Peugeot cars on Facebook. So where could you get a better advertising than this?
Personally, I wouldn’t have the strength and patience waiting for that long. I could just imagine what was going on in their heads during that time and it’s hilarious.
Overall, this is a very ingenious and good marketing campaign for Peugeot.