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The Webby Awards

May 9, 2011 - Print PDF

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising & media, online film & video, and mobile & apps. The Webby Awards is presentedby the International Academy of Digital Arts and Sciences, a 750-person judging academy whose members include Martha Stewart, Darren Aronofsky, R/GA’s Chief Bob Greenberg, David Bowie,Arianna Huffington and Twitter’s Biz Stone.

Ode to a Post-it Note, an animated short film created by Vancouver boutique animation studio Meditating Bunny Studio Inc. and commissioned by 3MCanada has just been awarded a Webby Award for best Branded Entertainment (also known as branded content or advertainment) in the Online Film& Video section at the 15th Annual Webby Awards. Often considered “The Oscars of theInternet,” the Webby Awards are gaining prestige amongst ad agencies, filmmakers and, of course,Internet users. Beating out other branded short videos featuring Snoop Dogg, Arcade Fire, Lego,and the popular video game Halo, Ode to a Post-it Note shows that you don’t need big celebritiesor big budgets to make great online media!

“The Webby Awards honors the very best of the Internet,” said David-Michel Davies, Executive Director of the Webby Awards. “Jeff Chiba Stearns’ achievement is a testament to the skill, ingenuity and vision of its creators. ”The 15th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 US states. Founded in 1996, The Webby Awards are known worldwide for its famous 5-wordspeech limit. Past Webby Award winners – and their speeches – include Al Gore (“Please don’trecount this vote”), Beastie Boys (“Can anyone fix my computer?”), and Stephen Colbert (“Me.Me. Me. Me. Me.”).

“All the other videos in the Branded Entertainment category had top ad agencies, a huge crew and celebrity star power behind their films. Ode to a Post-it Note featured a yellow 3×3 inch Post-itNote. The charm of the video comes when the Post-it springs to life and embarks on an incredible journey of self-discovery. I make films that have a soul and inspire people to be creative in theirown lives. Winning a Webby is an extra special accomplishment because a jury of industry peerschose it as the best video in the category. This is definitely one the biggest awards the studio haswon so far and I am completely overjoyed and humbled!” commented Jeff Chiba Stearns.

A full list of both Webby Awards and People’s Voice Awards winners can be found at: http://www.webbyawards.com/webbys/current.php?season=15

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Article Author: Nemanja Veselinović

Nemanja is in creative business since he was 16. Established in Belgrade, he is managing his work time between Bosnia, Serbia and Switzerland working on a projects for various design and marketing agencies. In his young carrer, he worked for some of the most popular websites in Bosnia and Serbia, where he was responsible for leading design and marketing departments. He is the Founder of online publication, Branding Magazine, which is one of the leading online destinations about branding in Europe, with over 100.000 engaged users each month. Right now, he is working as a Creative Director at Cafe.ba

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