Debranding by Dorian Cioban
  • April 14, 2011

Today’s brands are deeply rooted into our subconsciousness whether you like it or not. As soon as you step outside your home that contains branded TV, branded fridge and even a branded toaster, you step into a world full of ads filled with thousands and thousands of different brands. This mind game is something that man created in the 20th century and in the future will be more and more prominent whether you like it or not, whether you protest against it or adore it, brands have been, are and will be a part of our ordinary daily life. Can you imagine your life without your favorite brands? Would you like to?

What the team behind ‘Dorothy’ did is stripped some of the most famous brand’s logos back to their basic forms and came up with the obvious question – can you recognize any of them?

Check out more of their brilliant artworks at www.wearedorothy.com

How many of the brands did you recognize? What are your favorite ones? Could you live without brands? Leave a comment below!

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Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
  • http://www.facebook.com/marko.teodorovic Marko Teodorović

    5 of 7. Last one maybe Burger King? 4 is new for my.

  • katrinaradic

    yeah I think the last one’s burger king. What are 3 and 4?? btw I love this, it’s fantastic how just a mere simple symbol can reflect a whole brand