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Branding Projects – Nike by Dorian Cioban
  • April 10, 2011

Since the beginning of Nike itself, the Nike “Swoosh” logo and the overall Nike brand is represented as something to push forward, to test your limits and bring out the maximum potential in you. Nike’s “Just Do It” advertising campaign is probably one of the most memorable and longest lasting campaigns since the 80’s.

Now, you may be wondering how can a professional designer, in a way, update the Nike brand to be even more modern but yet to retain the original appeal that the original Nike had?

The answer is simple, check out Jordan Metcalf’s works for Nike:

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.