Jack Daniel’s ready!Written by Katrina Radic / Featured in: Package Design, Packaged Goods / 03.04.2011.
“Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary Jack Daniel’s Old No. 7 with some of America’s favorite mixers.”
Whoa! This is perfect.
Not only can you drink whiskey with ginger, coke, or diet coke, but you can also run along with this awesome bottle. The Jack Daniels logo is one of the prettiest, most stylish logos itself, and with this new bottle, it looks cool, elegant and a bit more modern then the original whiskey bottles, but still keeping a bit of that old school look, obviously aiming at maybe younger, or the more laid-back consumers.
What do you think about this?