Meet Some Of
Branding Magazine’s
Columnists
View all Columnists Write for Us
Vladimir DjurovicLabbrand
Yael AlatonPearlfisher
Len SteinVisibility PR
Chuck KentAvenue
Bob DomenzAvenue
Sophie MaxwellPearlfisher
Sidney EvansBrand:S
Robert K. PassikoffBrand Keys
Daniel TodaroGekko
Good Campaign of the Week: Yellow Bike “Yellow Backie”
Campaign: Yellow Backie Brand: Yellow Bike Agency: Wilmar/Matthijs Boasting an impressive total of half a million cyclists, Amsterdam is very well the undisputed bike capital of the world, but in a city ruled by cyclists, it can often be hard for tourists to find their way around on foot. Their lack of understanding for cycling Read more
Good Campaign of the Week: Honey Maid “Love Day”
Campaign: Love Day Agency: Droga5 Brand: Honey Maid Honey Maid and Droga5 are powerful allies in this cynical world of advertising. They don’t only create beautiful adverts that never leave a dry eye in the house, but also they seem to mean every word of what they are saying. Winning the D&AD White Pencil for Read more
Good Campaign of the Week: No More “Text Talk”
Campaign: Text Talk Agency: Grey New York Brand: No More With the world looking towards the Super Bowl on February 7th, the excited chatter in our circles have been about the ads. With car and food brands taking these much sought-after slots as usual, there isn’t often much space left for campaigns that are encouraging Read more
Good Campaign of the Week: SolarCity “How Power Gets to You”
Campaign: How Power Gets to You Agency: Arnold Worldwide Brand: SolarCity When it comes to traditional power methods, we don’t often think about the processes that happen before we can turn on a light. In this series of three 30-second stop motion ads, we learn all about “how power gets to you.” The three forms Read more
Native Advertising: Read Between the Lines
Native advertising is growing in confidence as marketers look to make successful, discreet, and direct impacts on their target consumers. Native advertising is beginning to gather momentum; a marketing presence that is increasing in volume but more importantly, improving its impact. To advertise natively requires true self-brand awareness but more significantly, detailed awareness of the Read more
The Language of Branding: Verbal Identity in the Chinese Market
From 2005-2015, branding in China has undergone a roller coaster of rapid development. In my previous article, I shared my observations of how branding has transformed the way 1.3 billion people consume. For this first article of 2016, I will share with you insights about naming. The First Steps of Branding The interesting thing about naming Read more
Good Campaign of the Week: St. John’s Ambulance “Nursery Rhymes Inc.”
Campaign: Nursery Rhymes Inc. Agency: BBH London Brand: St. John’s Ambulance A cult classic internet series is the inspiration for a striking new campaign teaching CPR. In a surreal 2 minute animation, the inhabitants of “Nursery Rhymes Inc.” teach us how to resuscitate a child, with a new song set to be a classic. The Read more
How B2B CMOs Can Overcome the Content Challenge
B2B content marketing has been a top buzzword for several years, a shiny new object on the marketing horizon, but after countless content conferences, books, and an endless stream of blogs, Slideshares, whitepapers, and videos, some potholes appear in the content fast lane. While there is a lot of spending going on, the number of Read more
Good Campaign of the Week: L’Oréal “My UV Patch”
Campaign: My UV Patch Brand: L’Oréal Among the glitz and glamour of the Consumer Electronics Show (CES) in Las Vegas last week, a quieter revolution was taking place. Whilst Oculus wowed the crowd with VR and self-driving cars made headlines, beauty brand L’Oréal launched a product which could genuinely help save lives. My UV Patch Read more
