A Visually Awe-Inspiring 25th Anniversary of the “Capitol Crawl”

In order to commemorate the “Capital Crawl,” considered by most present-day disability activists to be the spark which caused the enactment of the Americans with Disabilities Act (ADA) of 1990, Google and 72andSunny have created a very interesting outdoor campaign. The team payed tribute to the 25th anniversary of the ADA in a visually appealing way by Read more


Brand Innovation: Facts vs. Fables #2

Innovation is never easy – witness the results of the most recent Nielsen Breakthrough Innovation Report, which states that, of the 3,522 new products launched in 2013, only 12 achieved the distinctiveness, relevance, and revenue that mark a real breakthrough. Unfortunately, many brand organizations seem to think that a difficult challenge requires a difficult process. Read more

These Ads Will Make You Want to Get Tested for STDs

The city of Omaha, Nebraska is battling STDs by snatching them from under the rug. Trying to raise awareness about the rising STD issue, the Women’s Fund of Omaha’s Adolescent Health Project along with an all-volunteer ad agency Serve Marketing created a series of graphic billboards that are shocking and kind of disgusting. The letters on the Read more

Good Campaign of the Week: The Life Saving Dot

Agency: Grey for Good – Grey Group Singapore Client: Talwar Bindi Campaign: The Life Saving Dot The most effective creative campaigns are those that fit in with an already established behaviour. Using this insight, Grey for Good – ad agency Grey’s philanthropic arm – set about to find a way to increase iodine levels in Indian Read more

Weekly Ad Roundup – The Underdogs

Having trouble understanding the complex language of Emojis? Domino’s has a helpful guide to navigate you through the Millennial world. Raise your hand if you’ve been personally victimized by your old TV company. Sling TV realizes that your former television provider might have been an abuser and they’re out to save you. Channel 4, Britain’s biggest public-service broadcaster, releases Read more


A “High” Class Delivery: Potbox Delivers Marijuana to Your Doorstep

After becoming the first state to successfully establish a medical marijuana industry, California is now taking it a step further by setting up a special cannabis delivery. Potbox is a premium medical marijuana subscription service that will deliver ethically-grown weed, cultivated on different farms in the Santa Cruz area to your door. Potbox co-founder Evrett Kramer emphasized: Read more


Are You Emoji Illiterate? Domino’s Creates a Guide for You

You have to know your emojis if you want to communicate with Millennials today, and Domino’s has the right resources to help you out. Working together with Crispin Porter + Bogusky, Domino’s created “Emoji Literacy Flashcards” to aid those who have a hard time understanding symbols we today replace words with. According to Domino’s estimates, Read more


Cornetto’s YouTube Ad Tells A Love Story From Both Sides

Unilever ice cream brand Cornetto has released another love story ad, but this time it tells it from both sides simultaneously. The ad is titled “Two Sides” and it revolves around a high school couple and their romance builds up towards the upcoming prom night. The factor that sets this ad apart from others (Honda’s Read more


Windows 10: How Humanastic Computers Will Treat Our Kids

Windows 10 will publicly debut on July 29th, but until then Microsoft has released brand new video ads featuring toddlers unlocking their computers with just a smile. The slogan, “A more human way to do,” promises us that we are headed towards a bright new future of operating systems. Windows will now be updated regularly instead Read more

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