Use Vertical Videos on YouTube for Nonprofit Ad Space

Whether you’re a serious user of YouTube or you just love sharing videos online, here’s a great chance for you to help others who might not have the money for advertising. When you record a vertical video and upload it to YouTube, you have those unused black bars on both sides, but that’s a waste Read more

Good Campaign of the Week: Hornbach “There’s Always A Job to be Done”

Campaign: There’s Always A Job to be Done Agency: Heimat Client: Hornbach European DIY store chain Hornbach lives by the mantra that “there is always a job to be done.” In their latest campaign, done by German agency Heimat, they’ve broadly approached the principle and applied it to the world’s current refugee crisis. The influx of Read more


Blocktrail Creates Bitcoin Wallet Demonstrating Independent Financial Control

BlockTrail, an Amsterdam-based Bitcoin company, jumped on the bandwagon by releasing its own version of the Bitcoin wallet. According to BlockTrail CEO, Boaz Bechar, the thing that separates the BlockTrail wallet from numerous competitors is higher security. “The whole reason why people get into Bitcoin is to no longer be dependent on a bank,” says Read more


The Earth Tax – Patagonia’s Latest Environmental Call To Action

Patagonia has a long history of sharing their passion for the environment, so it’s no surprise to hear that the brand is releasing a campaign promoting the initiative of paying “1% for the Planet.” The so called “Earth tax” calls businesses all over the globe to join them in allocating 1% of their sales to the preservation Read more

Good Campaign of the Week: Beauty Tips by Reshma

Campaign: Beauty Tips by Reshma Agency: Ogilvy & Mather India Brand: Make Love Not Scars In the past few years consumers have become (more than) familiar with the phenomenon of Youtube makeup tutorials; they’re one of the internet’s most viewed content formats. A new campaign aims to flip the format on its head– rather than Read more


Ronaldo Or Messi? Vote With Your Cigarette Butts and Stop the Litter

UK organization Hubbub, in collaboration with CommonWorks, came up with an exceptional solution to do their part on preserving the environment. They launched a campaign called “Neat Streets” in order to keep the streets of London clean. Hubbub appeals to the “playful” side of unscrupulous citizens aiming to divert them from polluting their environment. According to Read more


Older Women Poignantly Give Advice: You Need To #LetGo

With help from agency Southpaw, Sanctuary Spa launched its first brand-focused marketing campaign, encouraging women to relax, breathe, and #LetGo. The skincare brand based in the U.K., Sanctuary Spa has created a video directed by BAFTA-award winner Susanna White featuring older women giving sincere advice to younger generations about the moments they’ve missed, what they would Read more

The More The Merrier: Introduces 50 Unique Ads Based On Users’ Shopping Carts

Hoboken based e-commerce company has found an exceptional way to promote their services with 50 real-time ads that released earlier this week. After their debut of the “mind blowing” commercial, continued with a creative content campaign branded as #Jetspree, creating a more personal connection with its users. It all started when shoppers were asked to submit Read more

Good Campaign of the Week: H&M “Close the Loop”

Campaign: Close The Loop Agency: Forsman & Bodenfors Brand: H&M A new video for H&M encourages us to recycle our clothes, and makes compelling viewing at the same time. For over two and a half years, Swedish clothes brand H&M has been running their “sustainable closed loop” program. Customers can bring in a bag of Read more

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