Good Campaign of the Week: SolarCity “How Power Gets to You”

Campaign: How Power Gets to You Agency: Arnold Worldwide Brand: SolarCity When it comes to traditional power methods, we don’t often think about the processes that happen before we can turn on a light. In this series of three 30-second stop motion ads, we learn all about “how power gets to you.” The three forms Read more

b2b-content-challenge-fi

How B2B CMOs Can Overcome the Content Challenge

B2B content marketing has been a top buzzword for several years, a shiny new object on the marketing horizon, but after countless content conferences, books, and an endless stream of blogs, Slideshares, whitepapers, and videos, some potholes appear in the content fast lane. While there is a lot of spending going on, the number of Read more

Good Campaign of the Week: L’Oréal “My UV Patch”

Campaign: My UV Patch Brand: L’Oréal Among the glitz and glamour of the Consumer Electronics Show (CES) in Las Vegas last week, a quieter revolution was taking place. Whilst Oculus wowed the crowd with VR and self-driving cars made headlines, beauty brand L’Oréal launched a product which could genuinely help save lives. My UV Patch Read more

mintel-package-trends-2016-fi

The New Pack-Age of 2016

The pivotal hurdle for modern brands is how to deal with the ever-growing lack of loyalty from consumers. One of the best solutions is to distinguish themselves from the competition, building a recognizable and appealing image that approaches customers on a more personal basis, which is why many branding experts rely on packaging. But pleasing Read more

Good Campaign of the Week: Helpusgreen “Sow, Don’t Throw”

Agency: Dentsu Webchutney Brand: Helpusgreen Campaign: Sow, Don’t Throw Environmental campaigns now come in all shapes and sizes and from all corners of the globe. In India, the issue of litter in the streets and rivers is exacerbated by the fact that many disposable packages of incense or ritual materials are printed with images of Read more

cop21-climate-brands-fi

Brands Saving the World – Humanity or Profit?

In light of the COP21 conference, climate change has gained more place under the spotlight than it has during the past few years. But among the feeling of historical achievement and unity, there is a question of morals aimed at the participants and sponsors, and the future of the agreement. The COP21 conference in Paris Read more

Good Campaign of the Week: Greenpeace France “Winter Is Not Coming”

Agency: 84.Paris Brand: Greenpeace France Campaign: Winter Is Not Coming Anticipation for the new series’ of Game of Thrones is in ascendancy as we approach the blockbuster TV show’s sixth’ series, so it’s no surprise that brands are hijacking GoT’s ubiquity to promote their own services. There’s plenty of fodder to play with in GoT’s Read more

b2b-cmo-bring-2016-in-focus-fi

B2B CMOs Bring 2016 into Focus

‘Tis the season to prognosticate.  Everywhere you turn there’s another survey of what brand and marketing trends will make or break you in the coming year. While surveys can be great for top line possibilities, we wanted to get a little closer to what’s really happening with specific B2B organizations. We asked 11 B2B CMOs and Read more

01

Print Advertising Is Not Dead

Print advertising isn’t dead. Despite statistics supporting the ever impending total movement to digital marketing, print media is developing a new and creative relevance in marketing communications. Nostalgia has taken hold of European culture, vinyl records are back, flares are cool again (yes, really) and the publishing industry is driving the epidemic; luxury and independent Read more

Packaged Goods
Digital
X